REPAIRING PHONES,Tablets, and Hearts.
Breaking Up is Hard to do. We rely on our phones for so much of our lives. Yet we find ourselves endlessly replacing them due to damage, constant product release or social pressure. Regular replacement of mobile devices is a dangerous cycle creating global waste and making us hate the phones we used to love. Getting our phones repaired can be scary. The device repair industry is mostly made up of small shops lacking in customer service and suffering from cage syndrome. They take our precious devices behind a door where we are assured repairs are being conducted… but how do we know?
Phone Love is here to break the cycle. Their Phone Heroes are equipped with a Master Tech Certificate, a variety of all the part qualities available, and the tools they need to reunite customers with the phones they love. Say goodbye to cage syndrome, Phone Heroes repair devices in full view of the customer. Whether providing excellent customer service, expert repairs, or customer education Phone Love is committed to transparency with every customer.
Founders Brian and Amy Engelhard had an awesome idea and needed some help making it happen. Coming from a background in retail they entered the phone repair industry and immediately saw a need for an upgrade. With a plan to open an upscale in-store location and elite concierge service they needed a brand that reflected their passion and innovation. We worked together to dive into what makes people fall in love with their phones and what kind of brand materials would encourage people to stay together with the phones they love.
Here's what we came up with.
- Brand Messaging
- Audience Identification
- Elevator Pitch
- Golden Circle Analysis
- Brand Pillars
- Color Palette